坤泰文教基金會長年耕耘於偏鄉孩童關懷，除了幫偏鄉小學的小朋友向大眾募集他們想要的聖誕禮物與物資外，也設法走進他們的校園，藉由冒險體驗，可以看到一些小朋友從一開始的不願意嘗試、不願意配合、畏縮逃避，轉變成提起勇氣挑戰自己、相信別人獲得信心、享受在完成任務的成就感中。
今年的視覺由層層疊疊的積木、禮物與夢想組成，在其中攀爬、玩耍與探索，最後放手奔跑，抵達終點線。
今年的視覺由層層疊疊的積木、禮物與夢想組成，在其中攀爬、玩耍與探索，最後放手奔跑，抵達終點線。
The Kuentai Cultural and Educational Foundation has been dedicated to supporting rural children for years. Beyond fundraising Christmas gifts and resources for rural elementary schools, they've been creating immersive adventure experiences that transform kids. You can see remarkable changes in these children - from initially being hesitant, uncooperative, and shy, to gradually building courage, trusting others, and finding joy in accomplishing challenges.
This year's visual concept is built around stacked blocks, gifts, and dreams - depicting a journey where children climb, play, and explore, ultimately breaking free and sprinting toward their personal finish line.
